Hella Cocktail Co.

Hella Cocktail Co.'s agency hired me to redesign their brand and packaging for over 50 products, from mixers and bitters to their new Bitters & Soda.

I created a cohesive design system featuring a distinctive logo banner, a repeating diagonal pattern, and etched ingredient illustrations. This system works across all product sizes, creating a unified and visually appealing brand experience. The result is as delightful to look at as their products are to taste.I led a complete brand overhaul, handling everything from branding and logo design to product and packaging design. I created a trusted experience that aligned with the high quality of the product, and appealed to a new generation of golfers, setting them apart from more established brands.